Google, Walmart team up to offer voice-activated shopping

(ABC) Walmart is partnering with Google in an effort to dip its toes into the voice-shopping market as voice-activated devices become more mainstream.

The partnership will allow Walmart, the world’s largest retailer, to offer hundreds of thousands of items via Google Assistant beginning in late September -- the largest number of items currently offered by any retailer through the voice-controlled platform.

According to Walmart officials, the partnership would allow it to "create customer experiences that don't currently exist within voice shopping anywhere else."

Walmart also plans to integrate its quick reordering tool into the tech company’s same-day delivery service, Google Express.

Google called it an “exciting partnership” in a blog post on its website early Wednesday.

Voice-enabled speaker usage is forecast to grow nearly 130 percent this year.

Amazon currently controls about 70 percent of the voice-enabled speaker device market with its Echo device, while Google controls about 24 percent of the market, according to eMarketer's research.

The rest of the market share is divvied up among smaller competitors, including Lenovo, LG, Harmon Kardon and Mattel.