Tina McElhenny never thought she would see the smiling face of her 18-year-old son looking down on her from a billboard. But five years after Kris was killed in a motorcycle crash when another driver failed to yield, he has become the face of a new campaign to get drivers to watch out for bikers.

Statistics show more than half the fatal motorcycle crashes every year involve a driver turning left who says they just did not see the motorcycle.

"His face is going to bring a lot of attention to that billboard for this message that's going to go out for every motorcyclist in the state of Florida," McElhenny said. "I know it's going to make a difference."

Florida law requires all people under 21 to take an approved motorcycle education course before they can get a motorcycle license. Florida does not require bikers to wear helmets.