Fighting Fraud with the "Red Flags Rule"
More than 30,000 people become victims of identity theft every day.
It's the number one complaint to the Federal Trade Commission.
And now, the FTC will soon require some business owners to comply with regulations to protect customers' personal information.
The problem is, many business owners in our area don't even know about the August 1st deadline.
Identity theft experts say they want business owners to realize how easy it is for customers' information to be leaked.
It can be as easy as a thief glancing down at information left out on a desk.
"A lot of people... they immediately think... that it only applies to financial institutions but actually there's a section called creditors and that any business that extends credit," Tyler Wildman, Identity Theft Expert with the Identity Theft Countermeasures Group, said.
Wildman says it's easy for a customer's personal information to be stolen... even in a company that seems secure.
Companies that must comply with the guidelines include real estate, mortgage brokers, auto dealers and retailers that offer financing.
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