The man given credit for building a baseball dynasty has died.
George Steinbrenner who was both cheered and revered was rushed to a Tampa hospital after suffering an apparent heart attack.
He was pronounced dead at 6:30 this morning.
For more than 30-years he was called "The Boss."
His Yankees won 6-world series titles during his reign
Steinbrenner also had ties to Gainesville and Marion County including property and the former Steinbrenner Inn.
He bought and installed the first lights at the University of Florida baseball field so that the Gators could play the Yankees.
And after Steinbrenner donated to the new UF band building, the building was named after him.
His family also donated significantly to the UF vet school.
Steinbrenner's health was declining for years forcing him to cut down on public appearances.
He just celebrated his 80-th birthday on July 4th.