As big box stores and retailers pour millions into advertising the best deals and bargains ahead of black Friday, local stores are taking a markedly different approach.
HobbyTown USA in Gainesville says their pitch during the holidays is the same appeal they make all year round, specialized gifts and friendly and helpful service.
According to Gainesville's Chamber of Commerce they are just one of several locally owned businesses that depend on a holiday sales bump,
like their big-box counterparts.
More so than with national retailers, shopping at mom and pop shops can have an impact on local economies that last well beyond the holidays.
For a list of locally owned stores who are offering holiday deals and sales visit Gainesville Buy Local.