They're the new tutors on the block.

Study Edge is open for business.

This afternoon the tutoring company celebrated its grand opening.

Located in the the former Goering's Book Store behind university avenue on northwest first, Study Edge is designed to serve UF undergraduates by providing tutoring sessions in person, and online.

"We have full TV green-screen studios, the tutors are standing right in front of a green screen, so we can mess around with the background. We have director in the room, who's in charge of making sure it's really high quality video, so we put HD video, up on the web, 24/7, about 15 hours of video content goes up to Facebook every day ," said Ethan Fieldman, Study Edge President.

Students can purchase video tokens and watch the content from home.