On the surface, the latest unemployment numbers appear to be good news for North Central Florida, but scratch the surface, and you'll find people itching for more jobs.

Although January unemployment numbers show a slight decrease, the labor force is also getting smaller...

Florida lost over 38,000 jobs in January-- more than any other state that month, according to the U.S. Bureau of Labor Statistics.

The new attitude is: if you can't find a job, find a customer.

"We train in entrepreneurship, not everybody is cut out to be a business owner, but with that training, you become much more valuable to the employer you maybe are going to work for someday," said Kim Tesch-Vaught, VP of WorkForce, Gainesville Area Chamber of Commerce.

Florida's new jobless rate is 9.6 percent. It was 9.9 percent at the end of 2011.