GAINESVILLE- Many in Gainesville are having flashbacks to three years ago when the Dove World Outreach Church drew international attention with their "Islam is of the Devil" campaign.

The majority of those TV20 spoke to aren’t happy that actions of one pastor seem to be contributing to an increasingly negative reputation on the city and nation.

“I don’t know that the people in Libya know what happened here in Gainesville but I know these kind of issues are inflammatory,” Gainesville Resident Terry Chmielewski says.

Chris Stevens, the US ambassador to Libya, and three other Americans were killed in an attack that is being tied to a controversial film called, "The Innocence of Muslims."

Gainesville Pastor Terry Jones has openly supported the production and its producers.

Tuesday night, Jones hosted an International Judge Muhammad Day at the Center; an event that involved what Jones describes as exposing the lies of Islam, the Prophet Mohammad and the Koran.

"Sometimes a soft voice and diplomacy is the right way, but sometimes you have to raise your voice," Jones said. "Sometimes you have to get into someone’s face, sometimes they have to see that you really really mean it, before you get results.”

Results that some political thinkers like Jonathon Haidt say are creating more harm than good.

“Some groups feel that some objects take on a sacred essence," Haidt said. "So the flag for many people is not just a piece of cloth but it becomes a religious relic. the Bible and the Koran similarly and sometimes people will commit sacrilege as a form of political statement or a form of attacking their opponents and its a very powerful thing to do.”