As Election Nears, Some Voters Grow Tired of Constant Political Ads
Published October 26th, 2012
GAINESVILLE - Politics is normally considered a topic to avoid in conversation, but that's pretty hard to do in an atmosphere that is saturated with campaign advertising.
Gone are the days of yard signs and door to door knocking. In this day and age, if you want to influence an undecided voter, you don't even have to leave your home. Both the Obama and Romney campaigns have spent time developing a strong presence on Facebook, a big change from just four years ago, when Facebook was barely used for campaigning purposes.
The combined effect of receiving political messages through TV ads, automated calls on your cell phone, and now on Facebook could potentially stress out some voters. Clinical psychologists say it's important not to get too overwhelmed by the onslaught of advertising.
A recent study by 'The National Journal' shows that roughly $160 million have been spent by both presidential campaigns and super PAC advertisements here in Florida. And as election day draws ever so closer, that figure is expected to only grow larger.
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