GAINESVILLE - It's a four day event designed to encourage Gainesville residents to buy local.

 "Shop GNV" started Thursday night and runs through Sunday.  

Local businesses who are participating say this event will help keep money local.

They say it's vital because you get great customer service and unique items.

 For more information check out the Gainesville Chamber of Commerce website  http://gainesvillechamber.com/events-news/events/upcoming-events