One of North Central Florida's legendary broadcasters has passed away.

After more than sixty years on radio, Jim Brand is gone at the age of 78.

Brand was a personality for WDVH.

After working in big markets like Boston and Dallas.

Brand came to North Central Florida, planning to stay for six months and that turned into forty-two years.

He is best known for hosting his program Swap Shop.

It started out as fifteen minutes and grew to four hours.

Brand is survived by- among other family members- his 106 year old mother.