According to 'The National Journal', the Romney campaign has spent close to $40 million on advertising in Florida alone. The Obama campaign even more, spending more than $60 million. In each case, the spending has surged as the election gets closer. 

 

"Florida's kind of a very divided state. It's been close in every election, with rare exception going back since World War II. It's been a state that's pretty much always been in play," says Rod Smith, a former state Senator and current chairman of the state Democratic party. In fact, the candidate Florida has voted for in every presidential election since 1964 has gone on to win the Presidency. The only exception was 1992, when then-President George H.W. Bush won Florida in a losing effort to Bill Clinton. 

 

"The electoral votes count, so they're going to spend large amounts of money here trying to tip this state one way or another," says Stafford Jones, chairman of Alachua County's Republican party.  His party's headquarters is getting even busier as election day nears. "We have seen a big surge of younger people who have said, ya know, it's like there's been a conservative awakening among younger folks," says Jones. "Their main concern is, i'm going to be graduating from college soon. I need a job!"

 

The latest polls confirm that trend. The President's support among younger voters, age 18 to 29, has fallen a bit since his first run for president.

As much as 14 points, according to the latest Tufts University poll. But while Romney may be gaining momentum among those voters, the same poll shows him still way behind the President when it comes to support from younger voters.

 

No matter what happens, one thing's for sure: this election is going to come down to the wire, and in a such a politically diverse state as Florida, every vote is sure to count.