Mizell Minute 9/23
NASCAR’s appeal
is “unique”…
it’s “perplexing’
to people who
cannot understand
the “magnetism” of
cars with
slick, creative
paint jobs”---AND “great
splotches of advertising”---
making LEFT TURNS for
three hours to decide
if “the 48 car” wins---
or “the 14 car”---
”the 24”---“the 99”…
or the long-tormented
“88 car”…
HERE’S “the key”
to NASCAR appeal---
the DRIVERS…
men with names like
Johnson… Gordon… Stewart…
Harvick… and
“the Brothers Busch”---
as a GROUP---they
are “more
affable” and
“reachable” than
jocks in football…baseball…
or basketball…
The “biggest love-fest”
between a NASCAR
guy and his cheering
multitude involves
Dale Earnhardt Jr…
He’s ‘the 88” car…
Junior is the son
of an auto-racing
legend who DIED
on the track at Daytona…
Young Earnhardt
almost never
wins a race---but he’s
the runaway NASCAR
leader in
“popularity” and
“endorsement earnings”…
NASCAR’s “Super Bowl”
is “the Sprint Cup Series---
10 races… it’s
an “ever-moving
CIRCUS’ --- last week
“Chicago”…Sunday
in “New Hampshire”…
then Delaware…
They’ll go to Texas…
and traditional NASCAR
venues in “the Carolinas”…
“Alabama”… and “Florida”…
Sprint Cup “competes
vigorously” in AUTUMN
with “football” and
“baseball” telecasts…
WHY?---it’s
“the drivers”…
I’m Hubert Mizell, and
that’s what I think.
