University Study Shows Taste Trumps Health In Blueberries
GAINESVILLE, Fla. -- Blueberries are often praised for their antioxidants and health benefits, but it turns out people may just like them because they're tasty.
A new University of Florida study shows more than 60 percent of you buy the fruit solely for its flavor.
UF scientists hope these findings will help them create blueberries that buyers want.
UF Horticultural Sciences Assistant Professor Jim Olmstead discussed the possibilities for the future of blueberry breeding, saying, "I can breed for flavor, or I can breed for the health attributes of a blueberry, and I think by breeding for better tasting blueberries, better flavor blueberries, you get the best of both worlds, people are going to eat more and be healthier at the same time."
UF researchers say developing a new blueberry variety can take more than a decade.
The fruit brings in more than 65 million dollars a year according to the Florida Department of Agriculture and Consumer Services.
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