AUSTIN, Texas (AP) - A marketing stunt that paid homeless people to carry Wi-Fi signals during the South By Southwest Conference in Austin, Texas, is drawing widespread criticism.
BBH Labs, a unit of the global marketing agency BBH, gave 14 people from a homeless shelter mobile Wi-Fi devices and T-shirts that announced "I am a 4G Hotspot."
BBH New York chairwoman Emma Cookson says the company paid them a minimum of $50 a day.
She called the experiment a modernized version of homeless selling street newspapers.
But many have called the program exploitive. Wired.com wrote that it "sounds like something out of a darkly satirical science-fiction dystopia."
The experiment was meant to begin last Friday but rain delayed its implementation until Sunday.
It stopped Monday.
- Gainesville Named Retirement Hotspot
- Two Men and A Truck Helps Moms of Domestic Abuse and Homelessness
- Homeless Female Veterans
- Feeding the Homeless Ban
- $5.5 Million Towards Housing Homeless Veterans
- State Approves Sale of Former Prison For Use as Homeless Center
- Homeless Rates Up in Alachua, Columbia County
- Recruiting Homeless Scammers
- Numbers of Homeless Children Growing
- Alternative Site for Homeless One Stop Center No Longer An Option