The recession is tough on retailers as well as consumers. With the critical "back to school" sale season on the horizon, retailers are looking for every way to best market their products. A company with roots at the University of Florida has new software that is designed to help retailers best know how to mark down their products. David Snyder interviewed PS3 CEO Kathy Lovell on the Technology Spotlight" segment on TV 20's "5:30 Live."
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