TALLAHASSEE - There are more than half a million uninsured kids in Florida

Thursday, Florida's "Healthy Kids Corporation" launched its annual effort to lower that number.

Kid Care is state subsidized health insurance for children in low-income families.

Most families that qualify pay $20 or less.

Healthy Kid's board member Windy Link says over the last two years, the program has helped reduce the percentage of un-insured kids from 17 percent to 13.

"We are wanting to build on the success, close the gap, have even fewer uninsured children in our state and we are doing that with our new campaign called 'Kids Oughta Be Covered," Link said.

The state wants families who qualify to sign up for coverage before school starts later this month.

For more information about the Kids Oughta Be Covered campaign visit www.floridakidcare.org.