MELBOURNE, Fla. (AP) - The coin that was flipped to open the Super Bowl in New Orleans is the product of a central Florida sports memorabilia company.
    

The Highland Mint made the commemorative coin for Sunday night's football championship. The 1.5-inch diameter coin is made of silver with Baltimore Ravens and San Francisco 49ers helmets highlighted in gold.
    

The Melbourne-based company has made the coins for the Super Bowl opening coin flip for the last 22 years. President and CEO Michael Kott tells Florida Today (http://on.flatoday.com/WKpm0G ) that the flipped coin will go to the Pro Football Hall of Fame. Another 99 will be given to the football players and NFL dignitaries.
    

About 9,900 of the coins will be sold to the public for $99.95 each. Kott says each batch of coins usually sells out.