For the guys: if you ever had a serious leg cramp, you know how you would desperately do anything to instantly end the pain.
     For the women: now that the men can start to understand cramping that won't go away...we can all appreciate finding a remedy.  
     One company is claiming its device will do it.
     In our Innovation Technology interview, Rob Brady, CEO of ROBRADY design--a product design and development company--tells TV20's David Snyder how the "Ziivaa" belt is designed to remedy menstrual cramps.