Ocala-Marion County rebrands with new logo focused on tourism

Published: Aug. 2, 2022 at 11:45 PM EDT|Updated: Aug. 5, 2022 at 8:45 PM EDT
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GAINESVILLE, Fla. (WCJB) - In the Horse Capital, branding has come a long way from marking livestock.

And Tuesday, a new logo was unveiled to rebrand Marion County as a tourist destination.

during today’s county commission meeting, tourism development director Loretta Shaffer introduced the new Ocala- Marion County logo.

The slogan is now “Florida’s Natural Wonder.”

it was developed after two years of research and determined Marion County’s reputation as a home to horses, springs, sunshine, and wide open spaces.

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