The 4th annual "Amazing Give" harnessed social media to fundraise

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GAINESVILLE, Fla. (WCJB)-- Updated Mar. 22nd: "The Amazing Give," put on by the community foundation of North-central Florida raised over one million dollars.

110 nonprofit organizations will be supported through the effort, including some with causes ranging from mental health to the environment and veterans.

The North-central Florida YMCA raised the most money, but the Humane Society of North-central Florida received the most individual donations.

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The kick-off for the fourth annual "Amazing Give" was Wednesday evening. More than a hundred organizations from across North-Central Florida are involved in this year's effort to raise funds for their charitable work.

TV20 had a live look at the kick-off event at Meridian Behavioral Health on 13th Street.

The 'Amazing Give is an online donation event, were non-profits setup pages describing their organizations and ask for support. It was started by the Community Foundation of North Central Florida, which wanted to harness the power of social media to help local organizations bring in funds from inside and outside the area.

Papa, president, and CEO of Community Foundation of North Central Florida said about the fundraiser, "we have donations coming in from Australia, New Zealand, all over Europe, all coming right here to North Central Florida. So, it really gives our local non-profit community a way to broaden their donor base"

Last year the 'Amazing Give' raised more than a million dollars. The event only lasts 24-hours, wrapping up Thursday at 6 pm.

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